eBay

eBay operates in Australia much like it does globally. Whether you’re an individual clearing out your wardrobe, a small business looking to expand online, or even a government agency, eBay provides a trusted platform to buy and sell almost anything legal and non-controversial.

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Sales on eBay can happen through two main methods:

  • Auction Listings: Buyers can place bids, and the highest bidder wins after the auction closes.
  • Buy It Now Listings: Buyers can instantly purchase the item at a set price.

This flexibility makes eBay one of Australia’s favourite marketplaces for both new and second-hand goods.

Why Australians Love eBay

There are several reasons why eBay Australia continues to thrive:

  • Wide Range of Products: From fashion and electronics to collectibles and home appliances, you can find virtually anything on eBay.
  • Competitive Pricing: Auctions often allow buyers to snag great deals, and sellers can price competitively to attract attention.
  • Convenience: eBay’s website and mobile app make it easy to shop or sell anywhere, anytime.
  • Trust and Safety: eBay’s feedback and reputation system allows buyers and sellers to rate each other, creating a safer environment for transactions.

In 2023, eBay had around 132 million active buyers worldwide and handled a massive $73 billion in transactions, showing just how trusted the platform is globally — and Australia plays a key role in that.

Selling on eBay Australia

For Australian sellers, eBay offers a powerful opportunity to reach a national and even international audience. eBay charges a small commission upon sales (known as a “take rate”), which was around 13.81% globally in 2023.

Selling on eBay Australia is simple:

  1. Create an account.
  2. List your item with clear photos and descriptions.
  3. Choose auction or Buy It Now.
  4. Ship the item after the sale is made.

Sellers can also take advantage of eBay’s promotional tools, seller protections, and analytics to grow their businesses.

eBay Affiliate and API Opportunities in Australia

Tech-savvy Australians can also make money through eBay’s Affiliate Program by promoting listings and earning commissions on sales. For developers, the eBay API allows you to build applications that connect with eBay’s marketplace, offering huge opportunities for innovation and entrepreneurship.

eBay’s Impact in Australia

eBay Australia isn’t just about shopping; it plays a significant role in the broader economy. Many small businesses started on eBay before expanding to larger operations. It’s also an essential tool for sustainability, as Australians use the platform to buy and sell pre-loved goods, helping to reduce waste.

Moreover, with Australia’s strong mobile internet usage, eBay’s mobile app has become a go-to for shopping on the move, further driving its popularity.