Bell Direct

Bell Direct is an Australian online trading platform designed to give investors direct access to the Australian Securities Exchange (ASX).

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It’s more than just a brokerage—Bell Direct is the direct market arm of Bell Financial Group, offering seamless access to a wide range of investment products including:

  • ASX equities trades
  • ETF trades
  • mFund trades
  • SMSF solutions
  • Margin lending

Whether you’re a beginner investor or a seasoned trader, Bell Direct has tailored features to help you make informed decisions and grow your wealth.

Award-Winning Client Satisfaction

Bell Direct has consistently won the Investment Trends Highest Overall Client Satisfaction Award, a prestigious recognition that reflects the platform’s dedication to service quality, usability, and client support. Traders love Bell Direct for its user-friendly interface, robust tools, and responsive customer service.

Transparent & Competitive Trading Fees

One of Bell Direct’s standout features is its tiered pricing model that rewards frequent trading:

  • First 10 trades/month: $15 (up to $10,000), $25 ($10K–$25K), or 0.1% ($25K+)
  • 11th–30th trades: $13 or 0.08% (whichever is greater)
  • 31st+ trades: $10 or 0.08% (whichever is greater)
  • mFund trades: From $30

This means the more you trade, the more you save—a major drawcard for active investors.

Intuitive Mobile App Experience

Bell Direct’s mobile trading app is designed for performance and flexibility. You can manage your investments on the go via iPhone, Android, or even your tablet or iPad. The app includes features like:

  • Real-time stock ticker
  • Access to Bell Potter research
  • Easy-to-use watchlists
  • In-app custom alerts
  • Market index tracking

It’s a full trading experience, right in your pocket.

Flexible Settlement Account Options

Bell Direct gives you a choice between two settlement accounts:

  • Bell Direct Investment Account
  • Linked external bank account

This flexibility allows you to manage your funds in a way that suits your personal financial goals.

Competitive Interest Rates on Cash Balances

Maximize your idle cash with attractive interest rates:

  • 1.20% for balances up to $100,000
  • 1.35% for balances over $100,000

In today’s market, that’s a solid bonus for simply holding funds in your account.

Bell Direct Support & Contact Information

Have a question or need support? Bell Direct offers a knowledgeable and accessible support team available Monday to Friday, 8am to 7pm (AEST).

Phone (Australia): 1300 786 199
Phone (International): +61 3 8663 2700
Emailsupport@belldirect.com.au