eBay Shops have become a cornerstone of Australia’s online retail landscape, empowering thousands of sellers to turn their passions and products into thriving businesses. Whether you’re a collector, a small business owner, or a large-scale retailer, opening an eBay Shop in Australia offers a unique opportunity to reach millions of buyers locally and globally.
What is an eBay Shop?
An eBay Shop (or eBay Store) is a dedicated storefront within the eBay marketplace that lets sellers showcase their products, build a brand, and access advanced selling tools. With a Shop, you get your own branded URL, marketing features, and the ability to manage inventory and promotions more efficiently.
Why Open an eBay Shop in Australia?
- Reach a Massive Audience: eBay connects you to a community of over 35% of Australian adults, including a booming population of collectors and everyday shoppers.
- Brand Building: Create a professional storefront, customise your Shop’s look, and stand out with your own logo and banners.
- Advanced Selling Tools: Access features like bulk listing, promotional offers, newsletters, and insights from the Seller Hub, including AI-powered listing tools and pricing research.
- Lower Fees and More Listings: Shop subscriptions come with free or discounted listings and reduced final value fees, helping you maximise profit as you grow.
- Global Reach: Tap into eBay’s network of buyers in 190+ markets, expanding your sales beyond Australia.
eBay Shop Subscription Plans
eBay offers several Shop (Store) subscription tiers to suit all types of sellers:
| Plan | Monthly Fee (AUD) | Free Fixed-Price Listings | Key Features |
|---|---|---|---|
| Starter Store | $7.95 | 250 | For new or casual sellers |
| Basic Store | $27.95 | 1,000 | For growing businesses |
| Premium Store | $74.95 | 10,000 | For established sellers with large inventories |
| Anchor Store | $349.95 | 25,000 | For high-volume, enterprise-level sellers |
| Enterprise | $2,999.95/year | 100,000 | For large companies expanding into new markets |
Each plan offers progressively more free listings, lower insertion fees, and additional perks like advanced analytics and priority customer support.
How to Set Up Your eBay Shop
- Register as a Seller: Sign up on eBay and verify your identity and business details.
- Choose a Shop Subscription: Pick the plan that fits your business goals and budget.
- Customise Your Storefront: Add your branding, organise your inventory into categories, and set up featured items.
- Optimise Listings: Use eBay’s AI-powered tools to create clear, attractive product listings and set competitive prices.
- Promote and Grow: Take advantage of marketing tools, newsletters, and promotions to attract and retain buyers.
Opening an eBay Shop in Australia in 2025 is a powerful way to build a brand, reach a massive audience, and grow your online business with the support of eBay’s tools and global marketplace. Whether you’re selling collectibles, fashion, tech, or anything in between, an eBay Shop gives you the platform and flexibility to succeed.