Offering a wide variety of high-quality clothing to a wide spectrum of clients, PEP Clothing has made a name for itself as a mainstay of reasonably priced fashion in Southern Africa. Since its founding in South Africa in 1965, PEP has expanded to become the region’s largest single-brand retailer, operating more than 1,800 outlets in several nations.
Commitment to Affordability and Quality
PEP’s mission centers on providing customers with clothing that is both stylish and budget-friendly. Their extensive product line caters to men, women, and children, ensuring that every family member can find suitable attire without straining their finances. This dedication has solidified PEP’s reputation as a go-to destination for cost-effective fashion.Pepkor
Local Manufacturing and Economic Impact
A significant aspect of PEP’s operations is its emphasis on local manufacturing. The company owns and operates the largest clothing factory in Southern Africa, producing approximately 15 million high-quality items annually. This facility not only supplies PEP stores but also serves other retailers within the Pepkor group and external clients, contributing substantially to the local economy and providing employment opportunities for around 2,000 individuals.Pep Africa+8Pepkor Sustainability+8Bloomberg.com+8Pepkor Sustainability+6Manufacturing Outlook+6Reuters+6
Product Range and Innovation
PEP’s product offerings are diverse, encompassing school wear, underwear, flip-flops, and, more recently, medical garments. This adaptability showcases PEP’s commitment to meeting the evolving needs of its customers. By continuously expanding and updating its product lines, PEP ensures that it remains relevant and responsive to market trends.Manufacturing Outlook+1LinkedIn+1
Social Responsibility and Community Engagement
Beyond retail, PEP is deeply invested in community development. The PEP Academy, the company’s flagship social investment initiative, operates within existing schools throughout South Africa. This program aims to inspire learning and provide hope, making a tangible difference in the lives of young students. Additionally, PEP collaborates with organizations like the DO MORE FOUNDATION to integrate climate care into early childhood development, further demonstrating its commitment to sustainable and socially responsible practices. Pepkor+14Pepkor Sustainability+14Do More Foundation+14PEP Stores SA+1Do More Foundation+1Do More Foundation+1PEP Stores SA+1Do More Foundation
Recent Developments and Strategic Growth
In March 2025, PEP’s parent company, Pepkor, announced plans to acquire several fashion businesses, including Legit, Swagga, Style, and the homewares brand Boardmans, from Retailability. This strategic move aims to strengthen PEP’s presence in the adult clothing market, adding 462 stores across South Africa and neighboring countries to its portfolio. This expansion reflects PEP’s ongoing efforts to diversify its offerings and reach a wider customer base.