When it comes to business news in Australia, the Australian Financial Review (AFR) is often the first name that comes to mind. But is it actually good? Let’s break down what makes the AFR stand out, its strengths, and where it might not be for everyone-so you can decide if it’s worth your attention (or subscription).
Trusted and Highly Credible
The AFR has a long-standing reputation for factual, reliable reporting. It’s rated “high” for credibility by independent media reviewers, with no failed fact checks in the past five years. In a recent Reuters survey, 57% of respondents said they trust the AFR’s news coverage, ranking it sixth among major Australian news providers. This means you can generally rely on the AFR for accurate business, finance, and economic reporting.
Strong Business and Market Coverage
Founded in 1951, the AFR is Australia’s leading business-focused newspaper, offering live market coverage, up-to-date data, and in-depth analysis of both national and global events. If you’re interested in the financial sector, corporate news, or policy debates, the AFR is widely considered the best local source. Its newsroom is the largest dedicated business team in the country, with over 200 specialist journalists.
Editorial Lean and Audience
The AFR is known for its right-of-centre editorial stance, regularly endorsing Coalition governments and favouring market-friendly policies. While this may appeal to business professionals and investors, some critics argue its content is tailored toward Australia’s economic elite. Expect coverage that often assumes an audience familiar with high-end business, luxury goods, and private education.
Investigative and Analytical Depth
Over the years, the AFR has shifted from simply reporting business news to conducting deep investigative journalism-scrutinising corporations, government, and corruption, especially after the 1990s economic downturn. Its independence from advertising revenue (thanks to a higher cover price and strong subscription base) has allowed it to tackle stories that might make powerful companies uncomfortable.
Not Just for the Elite-But Not for Everyone
While the AFR excels at business and financial news, its focus and tone can feel exclusive. Coverage often centres on issues relevant to executives, investors, and professionals, with less emphasis on broader social or cultural topics. If you’re looking for general news or lifestyle features, you may find its content less relatable.
AFR remains Australia’s most-read premium business publication, with a cross-platform audience of 3.43 million people and strong digital engagement. Its influence on business, policy, and even political debate is significant.