One of the most adored companies in South Africa for reasonably priced fashion, daily necessities, and incomparable value is PEP Store. With a presence in practically every town and city and a decades-long history, PEP has evolved from a retail establishment to a community institution.
A Brief History of PEP Store
PEP was founded in 1965 in De Aar, a small town in the Northern Cape. The idea was simple: offer affordable clothing to families who needed it most. Over the years, that vision grew into a retail powerhouse, with over 2,500 stores in Southern Africa today, making it the largest single-brand retailer on the continent.
But PEP’s mission has never changed — to bring value to the people who need it most.
What Makes PEP Store Special?
PEP isn’t just about low prices. It’s about heart, community, and hope. Here’s what sets PEP apart:
1. Low Prices, High Value
PEP is known for offering unbeatable prices on clothes, shoes, homeware, mobile phones, and more — without compromising on quality.
2. Wide Reach
Whether you’re in a big city or a small rural town, chances are there’s a PEP nearby. Their reach ensures that even remote communities have access to affordable goods.
3. Focus on Families
From baby clothes to school uniforms and adult wear, PEP is a one-stop shop for the whole family.
4. Services That Matter
PEP isn’t just about products — they offer services like cellphone contracts, money transfers, bill payments, funeral insurance, and more.
5. Empowering Communities
PEP employs over 17,000 people, many from the communities they serve. Their commitment to local development makes them more than just a business — they’re a force for good.
What Can You Buy at PEP?
PEP offers a wide variety of products that cater to everyday needs, including:
- Clothing – For men, women, children, and babies
- Footwear – Affordable shoes for all ages
- Home Essentials – Bedding, kitchenware, curtains, and more
- School Supplies – Uniforms, backpacks, and stationery
- Tech & Mobile – Cellphones, airtime, and data products
- Financial Services – Send money, pay bills, and even buy insurance
PEP’s Presence Across Africa
While PEP is most prominent in South Africa, it also has stores in countries like Namibia, Lesotho, Eswatini, Zambia, and Botswana. Wherever you go, you’ll find the same values: affordability, simplicity, and dignity.
PEP’s Vision and Values
PEP’s mission is all about “making it better” — for their customers, employees, and the world around them. Their core values include:
- Integrity
- Customer Service
- Passion
- Innovation
- Teamwork
These principles guide every part of the business — from the sales floor to the boardroom.
Fun Fact
Did you know? PEP sells more babygrows than any other store in Africa! It’s a testament to how trusted the brand is by South African families.
Final Thoughts
PEP is more than just a store — it’s a symbol of hope, affordability, and community empowerment. Whether you’re shopping for your family, sending money to a loved one, or just picking up some daily essentials, PEP is there to make your life easier.
In a world where prices keep going up, PEP stands out by keeping things simple, honest, and affordable.
PEP – Making it Better, Every Day.