Specsavers has firmly established itself as a dominant force in Australia’s optical industry, reaching a significant high point in recent years marked by rapid growth, expanding market share, and strong customer trust.
A Leading Market Position
As of 2024, Specsavers Australia stands as the company’s second-largest market globally, second only to the UK. The Australian business contributed approximately £874.5 million (AU$1.69 billion) to Specsavers’ global revenue of £4.01 billion (AU$7.74 billion) for the financial year ending February 2024. This represents a remarkable 17.7% increase over the previous year’s £742.9 million (AU$1.435 billion), outpacing the company’s overall global growth of 10.3% during the same period.
Extensive Store Network and Services
Specsavers operates hundreds of optometry stores across Australia, with over 311 out of 393 stores now offering audiology services, reflecting a strategic expansion into hearing care. The company invested heavily in store upgrades and capacity expansions, refurbishing or relocating 58% of its Australian and New Zealand stores in 2023-24 to enhance customer experience.
Manufacturing and Supply Chain Milestones
A key highlight is Specsavers’ Melbourne Glazing Services, the Australian lens manufacturing facility that processed its 60 millionth order in January 2024. This milestone underscores Specsavers’ commitment to local production and quick turnaround times. Additionally, the company’s newest prescription lenses lab in China, Century Optic, has boosted capacity, supplying millions of lenses annually to Australia and New Zealand.
Customer Trust and Awards
Specsavers has been recognized as the Most Trusted Optometry Brand in Australia and New Zealand for five consecutive years (2020-2024) by Reader’s Digest. This accolade reflects the brand’s reputation for quality eye care, affordability, and excellent customer service.
Innovation and Customer Experience
To maintain its competitive edge, Specsavers launched a new customer experience platform, InMoment, which leverages AI-driven analysis to better understand customer sentiment and improve service delivery. The company also uses email and SMS surveys to gather feedback and continuously enhance the shopping and clinical experience.
Audiology Growth
Specsavers Audiology in Australia and New Zealand experienced its fastest growth globally in 2023-24, with a 30% increase in customer volume compared to the previous year. The company dispensed nearly three-quarters of a million hearing aids worldwide during this period, highlighting its expanding footprint in hearing healthcare.
Specsavers’ high point in Australia is characterized by strong financial growth, extensive service offerings, local manufacturing milestones, and a trusted brand reputation. Its strategic investments in store upgrades, audiology expansion, and customer experience innovation position it well to continue leading the Australian optical and hearing care markets.