TFG (The Foschini Group) is one of the largest and most varied groups on the continent when it comes to South Africa’s retail behemoths. various of us frequently purchase at TFG’s various well-known brands, which range from tech and home goods to fashion and beauty, sometimes without even realizing they belong to the same group.
Fashion & Apparel
TFG is best known for its strong presence in fashion retail. Here’s a breakdown of some of its most popular clothing brands:
Foschini
The flagship brand, Foschini offers trendy, affordable women’s fashion with a focus on youthful styles and beauty products.
Markham
One of South Africa’s go-to menswear retailers, Markham is known for its modern, urban-inspired looks for young men.
Exact
A family clothing store with great value on everyday basics, Exact caters to men, women, and kids.
The FIX
A trendy, youth-oriented brand that offers street-style fashion at wallet-friendly prices.
Fabiani
High-end menswear, offering tailored suits, premium casualwear, and accessories for the fashion-forward man.
Donna
Fashion designed for fuller figures, Donna is dedicated to celebrating body diversity and confidence in women.
Relay Jeans
For denim lovers, Relay focuses on fashion-forward denim and streetwear for both men and women.
Footwear & Accessories
Totalsports
A major player in sportswear and active gear, Totalsports carries top brands like Nike, Adidas, Puma, and Under Armour.
Sportscene
Streetwear and sneaker culture take center stage here, with a focus on youth and urban trends.
Archive
This one’s for the sneakerheads—Archive stocks exclusive and high-demand sneakers and lifestyle apparel.
Home & Furniture
TFG isn’t just about fashion—they’ve also got some solid representation in the homeware space.@home
Think stylish furniture, kitchenware, and modern décor. @home is all about lifestyle and interior inspiration.
@homelivingspace
A higher-end extension of @home, offering luxury furniture and living concepts.
Beauty
SODA Bloc
Technically a fashion and lifestyle brand for tweens, but it includes beauty and personal care products that cater to a younger market.
TFG also carries an extensive range of beauty products within stores like Foschini, which has its own dedicated beauty department featuring global brands like Estée Lauder, MAC, and more.
Technology & Digital
TFG has expanded into tech retail to keep up with consumer demand for gadgets and electronics.
Hi (previously TFG Connect)
TFG’s digital and tech division, offering cellphones, data deals, and electronics, often bundled with account benefits for TFG account holders.
Expansion Into the UK & Australia
TFG is also an international player, with brands in the UK and Australia. These include:
- Whistles (UK)
- Hobbs (UK)
- Phase Eight (UK)
- Johnny Bigg (Australia)
- yd. (Australia)
- Rockwear (Australia)
Final Thoughts
TFG Group is a retail empire with over 30 brands under its name, serving a wide range of customers across fashion, lifestyle, tech, and home. Whether you’re buying sneakers, suits, skincare, or sofas—chances are, you’ve shopped at a TFG store without even knowing it.