The biggest online store in South Africa is Takealot.com, which sells everything from electronics to home goods. Since its founding in 2011, it has had a major impact on the nation’s e-commerce scene.
Origins and Growth
Takealot’s journey began in 2010 when former MWEB CEO Kim Reid, in collaboration with U.S.-based investment firm Tiger Global Management, acquired the South African e-commerce business Take2. This acquisition led to the rebranding of the platform as Takealot.com, which officially launched in June 2011 .Matt Cohen+6Wikipedia+6Chegg+6OfferZen – The developer job marketplace+2Startup Templates+2Wikipedia+2
In its early years, Takealot expanded its operations through strategic acquisitions, including Mr Delivery (now Mr D Food) and fashion retailer Superbalist. These moves enhanced its logistics capabilities and diversified its product offerings .adignite.co.za+3Wikipedia+3OfferZen – The developer job marketplace+3adignite.co.za
Ownership Structure
Takealot is wholly owned by Naspers, a multinational media and technology conglomerate based in South Africa . Naspers acquired a majority stake in Takealot in 2015, solidifying its position in the e-commerce sector .Wikipedia+3Startup Templates+3Reuters+3
Naspers operates Takealot through its South African business unit, Naspers South Africa, which focuses on media, e-commerce, and venture capital investments within the country .Wikipedia+1Startup Templates+1
Strategic Investments and Market Position
Takealot has benefited from significant investments, including a $100 million funding round from Tiger Global Management in 2014 . This capital injection facilitated the company’s expansion and acquisition strategies.TechCrunch
In response to increasing competition from global players like Amazon and Temu, Takealot has implemented innovative strategies to maintain its market leadership. These include hiring personal shoppers to serve customers in townships and rural areas, as well as investing in automation and expanding its logistics infrastructure